The National Ski Areas Association (NSAA), the trade association for ski area owners and operators, has recognized Crested Butte Mountain Resort (CBMR) with its Overall Best Marketing Program and Overall Best Guest Service Program awards for 2009/2010 in the 250,000 to 500,000 skier visits category. CBMR is one of only three resorts to ever win both overall awards in the same year.
“This recognition is an honor and a meaningful tribute to the dedication and hard work of our team,” said Ken Stone, chief operating officer of CBMR. “The awards validate the effectiveness of our marketing programs and recognize the higher level of guest service we have been striving for,” he added. “We all have something to be very proud of.”
Representing 329 alpine resorts that account for more than 90 percent of ski and snowboard visits worldwide, the NSAA recognizes resorts annually for exceptional marketing and guest service efforts. The NSAA Marketing and Guest Service Awards recognize ski area programs that can be quantified. The Marketing Awards recognize the best in ski area marketing campaigns that record impressive results, while the Guest Service Awards reward high-quality resort customer service programs that have had a positive impact on the guests’ level of satisfaction. This year marks the 11th year for the NSAA Marketing Awards and the 6th year for the NSAA Guest Service Awards.